Mar 12, 2024
We are celebrating our 300th episode of the Roadmap to Referrals podcast!
In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience.
You...
Mar 5, 2024
There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome.
To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control.
In this...
Feb 27, 2024
Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them.
Listen in to...
Feb 20, 2024
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each.
I also share a story about a business owner who found success taking what...
Feb 13, 2024
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically.
In this episode, I share a few examples of how my clients have...