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Roadmap to Referrals

May 28, 2019

On this episode we are back to our Q&A format and my son, Dani, is joining me to ask me your questions.  Questions from a photographer on giving an alcohol-related gift when you don't know if the person drinks alcohol.  I have a different take on how to consider this situation. Next question is from an interior designer...


May 21, 2019

You’ve heard the business advice before – "you’ve got to spend money to make money." So a legit question you may be thinking is how much you should expect to spend to generate referrals?  And it's a good question which we dive into in this episode, specifically what you don't need, what you can't do and what...


May 14, 2019

What I teach from the stage, in my book, in these podcast episodes, in my articles and videos is that you need to create a referral experience for your referral sources. But to be able to execute on that referral experience, you – the busy business owner or professional – need to take that referral experience...


May 7, 2019

If you are a service provider you have undoubtedly raised your rates – or at least thought about how you need to raise your rates.  And doing it (or even thinking about it) may have made you nervous.  Our guest today, Ryan Laughlin from Tasteful Media will show us how to raise our rates following a formula that makes...